AtraxTac.com has a new look. The redesign is not only about colours and layout. The main goal was to make it easier to find the right product, compare options and move from browsing to checkout without unnecessary steps.
The new visual direction is much closer to the AtraxTac brand: dark graphite backgrounds, strong contrast, white typography with lime accents and more space for the products themselves.
A clearer way to enter the store
From the homepage you can go straight to ready-made knives or open the CUSTOM section and build your own configuration. The main navigation also gives direct access to ENTER TOOLS (E.T.), Axes, Accessories, Apparel, News / Blog, Partners and Our story.
The key idea is simple: if you want a ready-to-ship configuration, start with KNIVES. If you want to choose the details yourself, go to CUSTOM.
KNIVES – ready-made configurations in one place
The KNIVES listing presents ready-made AtraxTac configurations with current prices and availability. Filters and sorting make it easier to narrow the selection, while product cards give a faster overview before opening a full product page.
CUSTOM – choose the details yourself
If you want to build a knife around your own preferences, open CUSTOM. Depending on the model, you can choose the blade finish, handle material and colour, sheath configuration and available carry options. Selected models can also be ordered with additional services such as engraving or serration.
CUSTOM knives are made to order. Current production time is 2–6 weeks, usually around 3–4 weeks, with shipping time added separately.
Customer reviews are easier to find
Real customer feedback now has a more visible place in the store. The homepage includes Judge.me reviews, and product pages can show ratings and review counts for individual models.
We want customers to see more than the manufacturer's description. Independent feedback from people who already own and use AtraxTac products is an important part of the buying decision.
Restocks, new batches and product releases
AtraxTac works in relatively small production batches, so some configurations can periodically sell out. When another batch is completed or a configuration returns, its availability is updated directly in the store.
Important restocks, new products and workshop updates will also appear in NEWS / Blog and in the newsletter. Newsletter subscription itself does not activate any discount.
A cleaner path to checkout
Once the product is selected, the order moves to Shopify checkout. The order summary shows the products and final pricing, while the available delivery and payment methods depend on the destination and the specific order.
The product still comes first
The new store is designed to make choosing easier, not to hide the product behind the interface. Real product photography and real configurations remain at the centre of the site.
This is not the end of the changes. We will continue improving the configurator, variant photography, availability information and the way our products are presented.
AtraxTac
Original designs. Radom, Poland.
Leave a comment
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.